“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today you are not behind your competition. You are not behind the technology. You are behind your consumer.” — Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi
So the big question is, “Are you winning the Zero Moment of Truth?”
You might ask What is The Zero Moment Of Truth…? Well, when you grab your laptop, mobile phone or some other wired device and start learning about a product or service you’re thinking about trying or buying. I’m sure you know what we mean — you probably do web searches like this every day. This is the ZMOT (Zero Moment Of Truth)
Google wrote the book called, “Winning the Zero Moment of Truth?” We at MomentZero as marketers believe that for our clients to prosper this concepts shared in this free e-book need to be embraced. So we as a marketing agency help companies understand and leverage The Zero Moment of Truth.
The real truth is if you only rely on conventional marketing techniques to drive sales, you are certainly behind the curve. Let us help.
Please download and read the free e-book below.